|
| Posted on 2/10/08 at 05:25 PM | |
|
|
As a web based business, and a self educated web developer I can shed some light on this. Website optimization as its called SEO, is an art form that varies greatly depending on many factors. The most important one being what you code your website in. There are many choices of actual code, but for the sake of making it easy it really only falls into two systems. 1) Hard Code = HTML Static Pages (old School) 2) Dynamic = Database Driven If your making a website based on plain old static code, it is a rather simple matter to make it SEO per say mostly due to the fact that your pages will not change, and simple things like meta-data can be coded right into it. You can use some tricks, like "alt-image" tags for indexing the images..and maybe some other basic things such as <h2> tags for your important headers....Google likes that for some reason? However note that your results will be moderate at best. Now, as for Database driven, well thats a whole other class and its something I have spent...well, way too many hours /days /weeks /months working on. However that being said I have made my site into one of, if not the most "optimized" sites I can find. In fact I have written over 2500 lines of code and made over a dozen database mods just for better SEO. Plus I have manually rewritten over 9800 pages of dynamically generated pages for my site for better SEO using a system called mod_rewrite...a PHP code. Since all content is stored in the database adding any "markup language" is a simple task. Depending on the search engine what you do will make a major difference, and only after some time studying how search engines crawl my site have I been able to recognize some traits about each one. 1) Google likes to see meta-data and alt-image tags and will rank better with them no doubt about it. Also Google likes sites with content that is always changing, or being added too. 2) Yahoo likes websites that have domain names that have the search phrase in them. So if your a custom screen printer...having screen-printing in your URL or domain name will help greatly. Now Yahoo is kinda stupid about the use of meta-data, it seems to mix the data with the page names. I have noticed dozens of pages for my site that do not link to the content it states in Yahoo. Very annoying, and a code change for my site has already been implemented. I have created a database table to manually rewrite the page titles for every page I have on mys site...very time consuming. The first thing you should do is actually create a robots.txt file and make sure that you tell the search engines what pages they can crawl, and what ones are private so you don't get any content indexed that could pose a security issue, such as registration pages or shopping cart checkout pages. The two search engine names above are linked to the webmaster pages for each, and the robots link is a help site. What will work for you, well let me know what type of site you have...static, or database driven. I have thousands of products on my site, and in many cases I now rank in the first page results for each item when searched for by name, many times I rank higher than the company that makes it. So I know my system works and my traffic numbers are proof positive...over 22,000 this year already! ____________________  www.calibratedsps.com - Screen Printing Equipment - Supplies - Online Store Providing 7-Days A Week Toll Free Customer Support For Every Product Sold Printers Forums Equipment Classifieds Tutorials Employment Listings 
| |
  
|
