Subject: Re: Is it possible to Market Offline - what is the most inexpensive way?

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Posted on 1/21/08 at 08:52 AM  


Lance Huston

Calibrated S.P.S

Devin,

There is no such thing as "inexpensive" direct marketing methods that will offer anywhere near a 10% response rate. Marketing industry standards are about 1-2% return for direct mailings, which is why I don't use them as a "bulk" method of marketing.

My web marketing has in general returned about 3-4 times the industry standard response rate, for virtually no costs.

If your going to direct market to companies, than be prepared to either spend some cash, or build a finely tuned mailing list that directly targets your customers. I have an article on my website that can help you more accurately discern who those customers are, and how to built that list.

To read the article Click Here.

 

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